I've worked remotely since 2020. The transition was smoother than most — half my team already worked remotely on occasion, my boss was fully remote, and we had the infrastructure in place. Over the following years, we leaned into it. We experimented with remote events, huddles, and online rituals to keep teams connected. Some of it worked, some didn't, but the overall impression is that we've built a connected, efficient, and thriving remote culture.
But a connected culture and an innovative culture aren't the same thing.
The familiar criticisms of remote work go beyond connection and empathy. The deeper problem is that spontaneous collaboration disappears. Everything becomes a scheduled meeting. Calendars fill up. And somewhere along the way, we lose the space for "hey, what if..." and "you know, I had an idea..." — the moments that actually catalyze innovation.
So is in-person work more innovative by nature? I don't think so.
I just came off a week-long AI innovation lab in Toronto, and I saw real collaboration and innovation first-hand. It was certainly different from our usual video calls — people stepping on each other to speak one at a time, the odd camera off, everyone multitasking themselves into oblivion. But what I took away wasn't that remote work kills innovation. It's that our expectations around remote work do.
Remote work has done an invisible job of turning everyone into subcontractors at their own company.
It's become easier to follow rules than to make them — or break them. The default mode is execution, not exploration.
I believe my team is an exception to this, and I think there are a few reasons why. First, we're designers. Innovation is baked into the role — we never left the playing field. Second, we're collaborative-software-first. We work in Figma, where every design is shared and every cursor is visible. We can see each other working and jump into conversation at any time, just like sitting next to someone. Third — and most importantly — we have space to innovate because leadership creates it. At the innovation lab, the mandate was simple: innovate. That single permission allowed everyone to drop their firefighting priorities and think as creatively and ambitiously as possible for an entire week. And magic happened.
The problem, of course, is that it was one week. Everyone is back to squashing bugs and triaging feature requests. But what was gained isn't lost. The muscle is clearly there — we all saw it. And I don't think being together in a building was the magic ingredient. It was collaboration-first structure, a mandate to create, and permission to forget the usual.
We can build just as innovative a workplace remotely as we can in person. But we have to be far more intentional about creating the space and setting the boundaries to do it.
In-person work comes with some of that implied. Remote work doesn't. That gap requires deliberate design.
If we don't create these spaces in remote tech — real, recurring, protected spaces for exploration — we'll lose our innovative edge and drift into assembly-line product development. The kind that slowly stagnates everything those early, ambitious creators built.
The creators are still here. We just need to give them permission to create again.